Reference guide
Handmade marketplace & gift shopping statistics
A carefully sourced snapshot of the market around handmade goods, thoughtful gifts, e-commerce, and woodworking. Each figure links to its original source.
Last updated October 16, 2026
Key statistics at a glance
These figures bring together public reporting and survey findings. Marketplace survey figures describe the surveyed platform’s audience, not every handmade buyer or maker.
86.5 million
active Etsy buyers at December 31, 2025. An active buyer made at least one purchase in the preceding 12 months.
Source: Etsy 2025 annual report ↗5.6 million
active Etsy sellers at December 31, 2025. Etsy defines an active seller as someone with a charge or sale in the preceding 12 months.
Source: Etsy 2025 annual report ↗100+ million
items were listed for sale on Etsy at the end of 2025, spanning handmade, vintage, and craft-supply categories.
Source: Etsy 2025 annual report ↗74%
of Etsy marketplace gross merchandise sales in 2025 came from U.S. buyers.
Source: Etsy 2025 annual report ↗45%
of respondents in Etsy’s 2025 buyer surveys said their most recent visit was to shop for a specific need or item.
Source: Etsy 2025 annual report ↗31%
of respondents in Etsy’s 2025 buyer surveys said they were looking for something custom or personalized on their most recent visit.
Source: Etsy 2025 annual report ↗29%
of respondents in Etsy’s 2025 buyer surveys said they were shopping for a gift on their most recent visit.
Source: Etsy 2025 annual report ↗89%
of sellers in Etsy’s 2024 global Seller Census were businesses of one. The survey was conducted with 2,402 sellers across Etsy’s core markets.
Source: Etsy 2025 annual report, 2024 Seller Census ↗52%
of Etsy sellers’ business time, on average, was spent making or designing. The balance went to administrative work.
Source: Etsy 2025 annual report, 2024 Seller Census ↗199,900
U.S. woodworker jobs were recorded for 2025. The category includes workers producing items such as cabinets and furniture.
Source: U.S. Bureau of Labor Statistics, 2025 data ↗18,100
average annual openings for U.S. woodworkers are projected from 2025 to 2035, largely from workers changing occupations or leaving the workforce.
Source: U.S. Bureau of Labor Statistics, 2025–35 projection ↗What these numbers describe
The marketplace figures are useful context for handmade sellers and shoppers, especially where the data speaks to one-of-a-kind work, custom pieces, and gifts. They should not be read as a census of the entire handmade economy.
For a closer look at the material and craftsmanship behind individual pieces, visit the story behind JmillersShopCrafts or browse the current wooden pen collection.
Sources & methodology
This page uses public primary-source reporting. Etsy marketplace and Seller Census figures come from Etsy’s 2025 annual report. U.S. retail e-commerce figures come from the U.S. Census Bureau’s fourth-quarter 2025 release. Woodworker employment and outlook figures come from the U.S. Bureau of Labor Statistics.
- Etsy, Inc. 2025 annual reportMarketplace operating metrics and Seller Census methodology ↗
- U.S. Census Bureau, Q4 2025 retail e-commerce salesQuarterly retail e-commerce estimate ↗
- U.S. Bureau of Labor Statistics, Woodworkers2025 wage, employment, and 2025–35 outlook data ↗
Cite this page
Use the stable link for this reference page, or link directly to an individual statistic using its heading.
JmillersShopCrafts. “Handmade Marketplace & Gift Shopping Statistics.” Updated October 16, 2026. https://jmillersshopcrafts.com/handmade-marketplace-statistics